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Marketing Personal Statement

Sample Marketing Personal Statement

During the recent financial crisis one might have expected companies to scale back their spending on all types of advertising. But online advertising in many areas saw its revenues increase despite the downturn. The chief reason for online’s continued success is its accountability: firms can monitor the effectiveness of campaigns. From reading about web analytics and doing research on the online ad market, I quickly recognised that my unique combination of skills would perfectly fit the criteria for a Digital Marketing Manager, tasked with monitoring online campaigns and determining different levels of investment in various areas of digital media. Applying for the MSc in Strategic Marketing was for me the obvious next step to help me fulfil my ambition.

My current study for a Masters in Accounting and Finance is equipping me with the requisite analytical and financial skills to succeed on the course. The Essentials of Finance and Portfolio Investment courses have taught me how to price investments, which should be of great use when I come to the Pricing course on the degree, which I particularly look forward to, given my long-standing interest in finance. But whether a particular course is relevant to my ambition or not, I always give my best. My hard work and determination are paying off: I am predicted a Distinction for the degree.

This is not my first taste of academic success. Before the Masters, I received a solid First for my Honours degree in Accounting and Finance. My exceptionally high marks indicate my uncommon ability to analyse and interpret complex data, which makes me particularly well suited for analytics. I also received a First-Class mark in the English for Academic Purposes course, despite my only having been in the UK for two years. The course made me a better and more confident communicator, which will be of great use when I come to explain campaign statistics and web metrics to senior executives in my career.

In only my first year in the UK, I was awarded an exceptional 90% mark for my Research Skills course in my foundation degree. My evident talents did not escape the notice of my teachers and I quickly progressed to the Honours degree, despite my unfamiliarity with the UK’s education system. My versatility and ability to adapt quickly to a new academic and cultural environment show that, should I start the course, I would hit the ground running.

To prepare myself for the day-to-day reality of the business world, I undertook an internship as a financial analyst at the Bank of China in my last year of the BA, despite my busy academic schedule. My work was so valued that the bank asked me back again the next summer. The experience taught me how to work closely with senior professionals as part of a tightly knit team.

I hope to work closely with my fellow students on the Strategic Marketing course. I love contributing to discussions in seminars and lectures and I am very willing to listen to, and learn from, others. I would also like to join Imperial’s debating society, should I begin the course, in order to improve my public speaking and communication skills, which are fundamental for my chosen career, which regularly involves presenting research findings to executives.

I think studying Marketing will provide me, not only with world-class academic surroundings, but a mutually supportive student environment in which I can also develop the personal qualities required of a successful marketer.

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